Genesis Motor, LLC, commonly referred to as Genesis, is the luxury vehicle brand of the South Korean vehicle manufacturer Hyundai Motor Company. It was officially announced as an independent marque in 2015. The company is headquartered in Seoul, South Korea, and is led by Won-Hee Lee as the President and CEO. Genesis vehicles are designed in Germany, South Korea, and the United States, and produced in South Korea.

Key Takeaways:

• Genesis is the luxury vehicle brand of Hyundai Motor Company.
• The brand was established as an independent marque in 2015.
• Genesis headquarters is located in Seoul, South Korea.
• Genesis vehicles are designed in Germany, South Korea, and the United States.
• The vehicles are produced in South Korea.

Genesis Conception and Under Hyundai

In 2003, Hyundai conceived the “Concept Genesis” as the precursor to the luxury brand we know today as Genesis. This groundbreaking initiative aimed to create a line of premium vehicles that would compete with established luxury car manufacturers.

The first model in the Genesis lineup, the Genesis sedan, was introduced in 2007. Its sleek design, advanced technology, and exceptional performance garnered attention and praise from both critics and consumers alike.

As the Genesis project progressed, there was an internal debate within Hyundai about how to position this new line of luxury vehicles. The company had to decide whether to sell the Genesis as a Hyundai model or to launch it as a separate brand altogether.

After much consideration, Hyundai made the decision to introduce the Genesis as a Hyundai model in 2008. This move allowed Hyundai to leverage its established reputation and dealer network, while still offering a premium experience to its customers.

Today, the Genesis brand has evolved into a renowned luxury car manufacturer, known for its exceptional craftsmanship, cutting-edge technology, and unparalleled driving experience.

Driving the Future of Luxury

The Genesis brand continues to innovate and push the boundaries of luxury in the automotive industry. With a strong commitment to design, technology, and customer satisfaction, Genesis is poised to redefine what it means to drive a luxury vehicle.

Genesis as a Stand-alone Brand

In 2015, Genesis made a significant transition and became a stand-alone brand. This decision was driven by the company’s remarkable success in the luxury car market over the past seven years, its exceptional performance compared to other segment sellers, and the growing demand from customers for an independent division.

As a testament to its commitment to luxury and innovation, Genesis unveiled its first model, the Genesis G90, in December 2015. This flagship vehicle showcased the brand’s dedication to exquisite craftsmanship, advanced technology, and unparalleled comfort.

To ensure a seamless introduction into the market, Genesis adopted a unique distribution strategy. The brand’s vehicles are sold through a select number of existing Hyundai dealerships in the United States, with dedicated space and trained personnel to cater specifically to the needs of Genesis customers.

This strategic move allowed Genesis to leverage the existing infrastructure and customer base of Hyundai while establishing its brand identity as a separate and prestigious entity. By doing so, Genesis could effectively capture the attention and loyalty of luxury car enthusiasts, offering them a distinct and exclusive experience with every Genesis model.

Genesis Models

Genesis offers a range of luxury sedan and SUV models. The brand’s lineup showcases their commitment to innovation, design, and performance.

Flagship Model: Genesis G90

The Genesis G90 is the flagship sedan model, representing the pinnacle of luxury and elegance. With its refined aesthetics, advanced technology, and exceptional comfort, the G90 sets the standard for the Genesis brand.

Genesis G80

The Genesis G80 embodies a perfect balance of performance and luxury. Its dynamic design, premium amenities, and cutting-edge features make it a compelling choice for those seeking a sophisticated driving experience.

Genesis G70

The Genesis G70 is a compact luxury sedan that delivers thrilling performance and agile handling. Designed with meticulous attention to detail, the G70 combines sportiness with elegance, appealing to drivers who crave both excitement and refinement.

Genesis GV80

The Genesis GV80 is the brand’s first SUV, offering versatility and space without compromising on style or performance. With its bold design, advanced safety features, and luxurious interior, the GV80 redefines what an SUV can be.

Electrified G80

In line with the brand’s commitment to sustainability, Genesis unveiled its first production electric vehicle, the Electrified G80, in 2021. This model combines the exceptional performance of the G80 with the efficiency and environmental benefits of electric power.

Genesis models are named using an alphanumeric convention, with sedans starting with the letter “G” and crossovers starting with “GV.” This naming scheme reflects the brand’s commitment to clarity and consistency in its vehicle lineup.

Genesis Personnel

Genesis Motor, LLC, boasts a team of talented individuals who contribute to the brand’s success. Led by the global head and executive vice president, Jaehoon (Jay) Chang, the Genesis team includes industry experts with diverse backgrounds and skills.

One notable figure is Peter Schreyer, the chief creative officer, who has played a pivotal role in shaping Genesis’ design language. With his extensive experience in the automotive industry, Schreyer brings a unique vision to the brand’s aesthetic.

Heading the operations in North America is Claudia Marquez, the chief operating officer of Genesis North America. Marquez spearheads the brand’s growth and development in the region, ensuring seamless operations and customer satisfaction.

Overseas, Markus Henne serves as the CEO of Genesis Motor China, leading the brand’s endeavors in one of the world’s largest automotive markets. Henne’s expertise and strategic approach contribute to Genesis’ expansion and success in China.

In terms of design, SangYup Lee serves as the head of design, responsible for bringing Genesis’ innovative concepts to life. Lee’s visionary approach and meticulous attention to detail ensure that every Genesis vehicle exudes sophistication and style.

Genesis Personnel Overview:

These key individuals, along with the entire Genesis team, work diligently to uphold the brand’s commitment to excellence and innovation. Their collective expertise and passion drive Genesis forward, shaping the future of luxury vehicles.

Genesis Global Sales

Since its launch, Genesis has been making significant strides in global sales, solidifying its position in the luxury vehicle market. From November 2015 to October 2018, the brand successfully sold a total of 206,882 vehicles, demonstrating strong consumer demand for Genesis models.

Let’s take a closer look at the sales figures for each model:

Among the Genesis lineup, the G80 emerged as the most popular model, with an impressive sales count of 127,283 units. The G90 followed closely behind with 52,417 units sold, showcasing its appeal in the luxury sedan market. The G70, a more compact option, saw a commendable sales figure of 27,182 units.

In addition to these remarkable sales figures, Genesis achieved a significant milestone in 2016 by selling 66,029 vehicles in South Korea alone, further solidifying its presence in its home country.

Looking to the future, Genesis has set its sights on expanding its global presence, with a particular focus on the European market. The brand aims to captivate luxury car enthusiasts around the world and continue its upward trajectory in sales and customer satisfaction.

The Genesis Sales Chart

Here is a visual representation of Genesis’ global sales figures:

Genesis Marketing

Genesis has established a strong presence in the marketing arena, engaging with various events and organizations to promote its luxury brand. As an official sponsor, Genesis has partnered with esteemed platforms such as the NFL, the Genesis Invitational golf tournament, the Scottish Open, and the Condé Nast International Conference, among others. These collaborations allow Genesis to connect with a diverse audience and showcase its commitment to excellence and innovation.

Recognizing the importance of architectural design, Genesis has also joined forces with renowned architect Rem Koolhaas to create cutting-edge showrooms. These spaces reflect the brand’s ethos of sophistication and elegance, providing customers with an immersive and visually stunning experience. With a focus on creating unique atmospheres, the collaboration between Genesis and Rem Koolhaas highlights the brand’s dedication to exceptional craftsmanship.

Furthermore, Genesis offers cloud-based services to enhance customer convenience and vehicle functionality. Genesis Connected Services allow users to remotely control certain vehicle features, access vehicle diagnostics, and even schedule service appointments. The brand’s Intelligent Assistant further enhances the driving experience by providing personalized recommendations and assistance, ensuring that every journey is nothing short of extraordinary.

Genesis Marketing Highlights:

• Official sponsor of the NFL, the Genesis Invitational golf tournament, the Scottish Open, and the Condé Nast International Conference
• Collaboration with renowned architect Rem Koolhaas to design innovative showrooms
• Cloud-based services, including Genesis Connected Services and the Genesis Intelligent Assistant, for enhanced vehicle functionality and customer convenience

Genesis Marketing Initiatives:

Genesis Studios

Genesis has established several studios to showcase its vehicles and provide a unique brand experience. These studios include Genesis Studio Hanam, Genesis Studio Gangnam, Genesis Studio Anseong, Genesis Studio Chengdu, and Genesis Studio Shanghai. Each studio offers different displays and experiences for visitors, allowing them to explore the brand’s vehicles and design philosophy.

Genesis and the Future of Luxury

Genesis is more than just a luxury vehicle brand; it is a vision for the future. With a deep understanding of the evolving desires and expectations of younger generations, Genesis is redefining what it means to embody modern luxury.

At the core of Genesis’ approach is a commitment to using intelligent fabrics and materials that not only showcase sophistication but also cater to the needs and wants of millennials. By combining innovative technologies with exquisite craftsmanship, Genesis is creating a sensory experience that surpasses traditional notions of luxury.

With a team of highly talented individuals and a fresh approach to design, Genesis is poised to make a lasting impact in the luxury automotive industry. Each vehicle is carefully crafted to reflect the brand’s philosophy and showcase its unique story. From the elegant lines of the G90 to the dynamic presence of the GV80, Genesis vehicles embody a harmonious blend of artistry and innovation.

As we look to the future, Genesis is determined to push boundaries and set new standards of excellence. Whether it is through advanced electric propulsion systems, cutting-edge safety technologies, or AI-powered connectivity, Genesis is committed to delivering an unparalleled driving experience that seamlessly integrates with the evolving lifestyles of our customers.

FAQ

Who owns Genesis?

Genesis is the luxury vehicle brand of the South Korean vehicle manufacturer Hyundai Motor Company.

What is the history of the Genesis company?

Genesis was initially conceived as “Concept Genesis” by Hyundai in 2003. It was introduced as a Hyundai model in 2008 and became a stand-alone brand in 2015.

Who is the founder of the Genesis company?

While the concept of Genesis was developed within Hyundai, the specific founder of the Genesis brand is not specified.

What are the models offered by Genesis?

Genesis offers luxury sedan and SUV models. The flagship model is the G90, followed by the G80 and G70. They also introduced their first SUV, the GV80, in 2020, and their first production electric vehicle, the Electrified G80, in 2021.

Who are the key personnel at Genesis?

Key personnel at Genesis include Jaehoon (Jay) Chang as the global head and executive vice president, Peter Schreyer as the chief creative officer, and Claudia Marquez as the chief operating officer of Genesis North America. Notable figures also include Markus Henne as the CEO of Genesis Motor China and SangYup Lee as the head of design.

How are Genesis global sales performing?

Genesis has been experiencing growth in global sales since its launch, selling a total of 206,882 vehicles from November 2015 to October 2018. The G80 was the most sold model with 127,283 units, followed by the G90 with 52,417 units and the G70 with 27,182 units.

How does Genesis market its brand?

Genesis is the official sponsor of various events and organizations, including the NFL, the Genesis Invitational golf tournament, and the Scottish Open. The brand has collaborated with renowned architect Rem Koolhaas to design its showrooms. Genesis also offers cloud-based services like Genesis Connected Services and the Genesis Intelligent Assistant for customer convenience.

Where can I visit Genesis studios?

Genesis has established several studios to showcase its vehicles and provide a unique brand experience. These studios include Genesis Studio Hanam, Genesis Studio Gangnam, Genesis Studio Anseong, Genesis Studio Chengdu, and Genesis Studio Shanghai. Each studio offers different displays and experiences for visitors.

What is Genesis’ vision for the future of luxury?

Genesis is focused on redefining luxury and appealing to younger generations. The brand aims to use intelligent fabrics and materials to express modern luxury while considering the needs and wants of millennials. With a strong creative team and a fresh approach to design, Genesis aims to make its mark in the luxury automotive industry.

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