How Much Money Did Taylor Swift Make The NFL After Their Most-Watched Super Bowl Ever?

July 2024 · 6 minute read

Highlights

Fans love Taylor Swift for many reasons. They appreciate her honest and catchy music that always has quotable lyrics and they like following along with her love life, which is often pretty juicy. Ever since she began dating Travis Kelce in the fall of 2023, her dating life seemed more interesting than ever before.

While Taylor Swift is among several singers who rejected being the Super Bowl Halftime performer, she was of course a highly-anticipated spectator at the 2024 game thanks to her romance with Travis Kelce. Swift and Kelce's relationship is different from the romances she has had before... especially since the NFL has earned tons of money as a result of this love story.

Taylor Swift Made The NFL Hundreds Of Millions Of Dollars After The 2024 Super Bowl

While an official figure isn't available at the time of this writing, it seems likely that Taylor Swift made the NFL hundreds of millions of dollars by the time the 2024 Super Bowl was over. According to The Guardian, more people watched the 2024 Super Bowl than in past years. While the 2023 game had 115.1 million viewers, the 2024 game had 123.4m streaming and TV viewers.

Before the Super Bowl, Front Office Sports calculated that the NFL made $331.5 million from Swift's presence at football games and her relationship with Travis Kelce. This figure is based on social media, highlights, TV, radio, digital, and print.

It's possible to assume that many people bought tickets to the Super Bowl because they wanted to catch a glimpse of the singer. According to the New York Post, tickets for the 2024 game were incredibly expensive, especially when compared to other years. This is probably because so many were interested because of Kelce and Swift's romance.

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As the StubHub spokesperson, Adam Budelli, explained to Reuters:

“As we sit here on the Thursday before the Super Bowl, demand continues to rise… certainly, not compared to last year, we’re much higher than that. The average ticket price sold is right around $8,600, which is in line and slightly above the LA Super Bowl two years ago."

He continued, "So currently, we are on the pace that this may end up being the most expensive ever, but it’s a little bit early to make that call.”

What Did 2024 Super Bowl Tickets Cost? (According to CBS News)

The 2024 Super Bowl was held at Allegiant Stadium in Las Vegas, which seats 65,000 people, according to the venue's official website. While not every single seat is sold to football fans, supporters definitely purchased a large number of tickets.

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The Breakdown Of Super Bowl Tickets (According to En.as.com)

Swift's relationship with Kelce also inspired fans to purchase NFL merch. In September 2023, according to The New York Post, Kelce'smerch sales were up 400 percent. According to Perez Hilton, the NFL earned an extra$30 million thanks to fans buying Kelce's 87 Jersey. As a TV executive explained to the U.S. Sun, "if the Chiefs win for example, it's expected to be more than up to $150 million would be generated by Taylor Swift's presence and being, clearly, the new ambassador of the Kansas City Chiefs fanbase not only in the United States, but worldwide."

According to Business Insider, Swift had 53 seconds of airtime which equals $12.4 million. That figure comes from the fact that brands pay $7 million for a Super Bowl commercial that lasts for 30 seconds. As the publication noted, Swift wanted to attend the Super Bowl since she supported Travis Kelce. The NFL didn't pay her to be there, so they saved some cash as a result.

How Does The NFL Feel About Taylor Swift And Travis Kelce's Relationship?

While Taylor Swift and Travis Kelce have their critics who think that they are dating for the PR, those associated with the NFL seem to be thrilled with the romance. This is because it has been incredibly lucrative for the NFL and has also given the sports league amazing publicity and exposure.

According to Ok Magazine, Rob Gronkowski, a tight end who played for the Tampa Bay Buccaneers and the New England Patriots before he retired in 2022, thinks that Swift's presence at football games has been positive. In an interview with Billy Bush, he said she is "great for the NFL" and continued, "It's just great to see him [Kelce] dominating. It's great to see him with Taylor. They're a great couple, my man, and it's great business for all."

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In November 2023, Roger Goodell, who is the Commissioner for the NFL, praised Swift in an interview with CBS Mornings. He said:

"it has connected more fans of Taylor’s and more fans of the NFL in some ways. To see that they have a connection, now they have a connection to our game and to Taylor. … I think it’s great for the league to have that kind of attention. So we welcome it.”

Drew Bledsoe, a quarterback who retired in 2007, is also a fan of how Swift inspired people to become interested in football.

He told Variety:

"she’s arguably the most famous person in the world. And if anything, you got a lot of new people watching the game, especially a lot of daughters who would never have been interested in a football game. All of a sudden, they’re sitting there with dad watching the game – and that’s been incredible."

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